Digital & Search Engine Marketing

Craftwork Digital Marketing Craftwork Search Engine Marketing Craftwork Digital Marketing

Custom Strategies

Local to national eMarketing campaigns.

Our Specialization



  • Campaign Strategy

  • Pay-Per-Click Setup

  • Online Storefronts

  • Website SEO


Our Campaigns

Our Digital Marketing campaigns don't just increase visitors, we also utilize a mix of the following services to optimize your website, attract leads, and further increase sales:



Services

Craftwork helps start-up to middle-market companies improve online sales. We increase the flow of qualified website visitors by utilizing the following services:


Pay-Per-Click Advertising
Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.

We are Google Adwords specialists. Our team devises, implements, and manages Google Adwords PPC campaigns. From keyword research to strategy to A/B ad testing, we continuously improve your campaign. Our goal is to increase qualified website traffic while continually lower your cost-per-acquisition.
Online Marketplace Storefronts
Online marketplaces are chosen based on the product offering, competition, and project budget. We setup your storefront (including shipping, taxes, seller policies, and inventory) then add your product offerings. Management of online storefronts is also available and billed on a monthly basis.

Our favorite online storefronts: Amazon, Ebay, Etsy, and Overstock.com.
Online Marketplace Advertising
Setting up an online marketplace storefront is only half the battle. As a seller you will need an online marketing strategy to attract customers within the marketplace.

We devise, implement, and manage online marketplace advertising. Advertising strategies include: Pay-Per-Click, Cost-Per-Impression, Display Advertising, and Marketplace SEO. The strategy we utilize is determined by the type of online marketplace, product offering, competition, and project budget.
Search Engine Optimization
Organic search engine optimization is a solid online marketing investment. The goal of SEO is to be seen by possible customers at the moment they search, via a search engine like Google, for the things you offer. The key, with SEO, is you never pay when the user clicks a link to visit your website.

We devise, implement, and manage website SEO. Our comprehensive SEO services include: SEO strategy, keyword research, on-site optimization, content creation and off-site optimization.

Our off-site optimization service includes the registration and setup of online accounts, Google My Business for example, that can help your SEO status.
Online Display Advertising
Use online display advertising to drive visitors on websites where your target-audience is likely to frequent. Our display advertising services will help you reach prospects by increasing the flow of qualified visitors to your website.

We devise, implement, and manage online display advertising campaigns as well as design and create digital online display ads.

Our Shopping Carts

Our online shopping cart design includes the complete set up of payment gateways, shipping providers, inventory management, and website security ~ giving you everything needed to sell products or services online right out of the gate.


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